Now that you are creating your own portal or already have one, you want to make money from it right? Well, one of the best monetization strategies that I have every come across lies within Google Adsnese.
Let’s get right into the Google Adsense program and how it works with your portal…
GOOGLE ADSENSE
One of the best known ways to make money on your site/portal is using Google Adsense – however, you need to think outside the box and be innovative to make some serious money.
You need to select and focus on one format of Adsense Ads. That one (and this has been proven through research) is the large rectangle – 336x280. It seems this size ad results in higher click through rates. Why not use other sizes? Well you can, but experience shows they do not work as well as the Large Rectangle.
Why don't other size ads work as well? It's simply a matter of what people are used to. The Large Rectangle ads look like regular web links – in other words, they look familiar. So because they do look familiar, people will click on them. This is to your advantage.
Make sure you take the time to create a custom palette. Choose colors that blend well with the background of your site/portal. If your site is blue, use blue as the ad-border (the same color blue if you can) and background colors. What you're trying to do is make Adsense look like it's a part of your web portal. This too will also boost your click through rate.
Put your Adsense ads at the TOP of your page/portal, not the bottom. No sense in hiding them. The more people that see them, the higher the click through rate – and that's a bonus.
Relevance, relevance, relevance – make your links relevant. Link to sites that are relevant to your portal content and if they are really good sites, list them first.
And last but not least, see if you can automate inserting the Adsense code into your portal. You'd want to use Server-Side-Includes and check with your host provider to see if they support this. They will be able to tell you how to implement this. It can save you a lot of time.
Caution: make the ads fit what people searching your site want to see, read, and buy. Focus on a specific topic and make that's your primary target. Don't jump all over the place.
It's quite possible you may have other ads on your portal side that deal with the same topic you do. That's fine, but you want to strive to make your ad a bit different and unique. Every click through is a point for you, so make your Adsense really stand out.
There are hundreds of PPC search engines you can buy traffic from. Here are the top ten, with some tips for you to consider.
1. Google AdWords and/or Adsense
Biggest and best for volume, traffic quality and user interface. Most expensive.
2. Yahoo! Search Marketing
First GoTo.com, then Overture, high volume and quality with a few bargains still around. $50 credit on sign up.
3. MIVA
One of the best, and under rated PPC search engines. $5 credit on sign up
4. Enhance
Strong emerging PPC search engine, solid quality control. $25 bonus on sign up
5. GoClick
Cheap traffic, fast growing, loyal following, lets you start an account with only $10 and bid from one cent.
6. MSN AdCentre
New player on the block, still has some glitches to work out as it’s frustrating
7. 7Search
Smaller engine, good quality traffic good interface.
8. Search 123
One of the first search engines. Cost effective, good support. Fund with $50, they'll give you $20 free.
9. SearchFeed
Strong return on investment, reasonable search volume. Geographical targeting available with 11 countries
10. ABCSearch
Solid targeting, decent traffic sources, good customer service. Will Match your initial deposit up to $100
To learn even more strategies for extracting cash from your web portal hit this web page and check out the additional information that I’ve put together for you:
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