As with everything, this task too starts right from the basics. You have to understand the basics of how search engines work, where they look, what they look for, and what they ignore. You also need to learn about different methods for improving your search engine rank that range from free to low cost to expensive.
The best and most effective way to get your portal ranked with search engines is to properly choose and use keywords and meta tags. Without these in place, nobody will be able to find your portal and you wont make any money. But remember, your keywords and meta tags not only have to be in place, they have to be matched to the types of words your potential visitors are looking for on the web.
In other words, you have to stay on top of whats on the minds of your visitors and potential visitors. You might think this is really hard to do and not even close to being possible for a normal, everyday person like you who is trying to make money on the internet.
Well, Im here to say youre wrong.
The next way to increase your portal search engine rankings is through using articles as search engine bait!
And why are articles just so darned important? You can do wonderful things with them. Whether or not you write them yourself, or have someone write them for you and you re-write them to make them your own content IS KING! And content is what feeds search engines. Look at it this way. Why do people go online (aside from gamers and people just checking their emails)? They go online to search the Internet for information.
Well, as luck would have it, they can find that information on the aptly named Information Super Highway. And that information highway is paved with articles chock full of? Right - information. Who supplies this information? Well, lots of people do, but so should YOU!
Ok, we know search engines love content, so if you give them articles on a regular basis, guess what? They stop by your site more often. Translation: higher rankings in the search engines. So find or create an article and feed the spiders. Remember though, that if you find one in an article directory, try to personalize it, unless the directory won't allow you to do that. If you have one written for you, make it your own with your own slant on things. If you write it, again, use your own unique voice.
Why feed engines with article food? Another reason is website owners and people who send out newsletters always need them frequently to keep their submissions fresh. And get this, these articles once up and fresh, will be archived when new stuff comes along. But, your article will have life long residual traffic because of that. This is of course if you put your website information and URL into the resource box at the end of the article.
And while we're on that subject resource box use that is when you offer free information (in your free content article) along with reprint rights, and it gets into the article directory of a site with a high popularity ranking, guess what happens? YOUR site gets a popularity ranking boost because it is linked to the site that already has a high popularity ranking. This is piggy backing at its very best. Actually, there's another word for this as well. It's called viral marketing. Simply put because you offer reprint rights, when the websites/newsletter people publish them, they go all over the place like a virus. Hence viral explosion causing traffic to come to your site (thanks to the resource box again)
We are not done yet with reasons to have fresh content. You can syndicate them via Real Simple Syndication (RSS). If you write regularly set up an RSS feed for surfers/site owners to opt in to so you'd be syndicating your content to them. You can also submit your RSS feeds to RSS search engines and directories. Isn't the web an exciting and challenging tool? Opt ins of course generate free traffic.
Let's look at blogs. They need information on a regular basis as well. If you provide quality information to a blog, the owner might just post your article(s) for all to read and bingo more traffic to your site/portal. By the way, blogs use RSS to syndicate content to search engines, RSS search engines and directories. Yup, MORE free traffic.
Who else needs content? Info Product developers do. That's when you get an E-book with related articles inside it from other authors. A free E-book that is. If your article winds up in one of those? Well, you've just become another part of the whole package of viral marketing for the E-book. And when that book makes the rounds on the Internet, you get more traffic.
Last, but hardly least, is the fact that when you post articles on a regular basis, you will become a recognized expert on your subject (your portal is looking really good now isn't it?) Chock full of those great articles you are posting. Remember, with every article you post, you get all of the above happening, with just that one article. Think about what could happen if you posted more than one article. Incredible isn't it?
ARTICLE SOURCES THAT REQUIRE NO WRITING!
http://goarticles.com
http://www.articlebeach.com
http://www.articlealley.com
http://qwikezine.com
http://www.articleclick.com/Category/Domain-Names/93
http://www.articlesbase.com
http://www.articleonlinedirectory.com
http://ezinearticles.com
http://www.positivearticles.com
http://www.freecoachingarticles.com
http://www.articlepros.com
http://articlebeach.com
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