This article is going to share with you some of the secrets that most people don’t know about RSS and its application to a web portal. Many web portals don’t use this technology which is a big mistake which is the point of this article; to educate you to the power of RSS!
You may also want to consider RSS for your portal. One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication (RSS), formerly "Rich Site Summary" makes this possible.
RSS aggregators were created to automatically find and retrieve the RSS feeds of pre-selected Internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also called RSS Channels and RSS Readers.)
The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.
RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that allows other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.
An RSS feed is content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description, and a link to a web page with the actual content being described.
The RSS content is located in a single file on a web page in a manner not very different from typical web pages. The difference is the information is written in XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page.
RSS feeds have many uses.
• For online store/retail outlets – notification of new product
• Organization/Association newsletters – title listings, new issue notification, email newsletters
• Weather updates, alerts – climactic/geographic conditions
• Database management – notification of new items added or new members added
You now know the power of using RSS feeds within your portal site. RSS feeds give you much more exposure and allow you to target a whole new market of web browsers/visitors. You definitely need to integrate this awesome technology into your business plan.
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